White Chocolate Market Size Expected to Grow by USD 1.78 Billion | Driven by the rise in the range of chocolates

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White chocolate market: increase in the premiumisation of chocolates
Growing consumer awareness of the negative effects of the presence of synthetic ingredients in food products has created a demand for organic, sugar-free, vegan and gluten-free chocolates. This shift encourages chocolate brands to launch a wide range of premium chocolates to appeal to consumers influenced by price, packaging, ingredients, exclusivity and provenance. The demand for these products is high in developed countries and is gaining momentum in emerging economies such as China, India, and Brazil. The untapped potential of these countries encourages many leading providers such as Mars, Barry Callebaut, and Mondelez International to expand their presence by offering premium products. All these factors are expected to drive the growth of the global white chocolate market over the forecast period.

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Regional Market Analysis
With 43% of growth coming from Europe, the region will register a slower growth rate than in APAC during the period 2020-2025.

Rising health awareness and high demand for premium chocolates is expected to drive the growth of the white chocolate market in Europe. The region is home to some of the largest chocolate producing countries in the world. Additionally, factors such as increase in innovations and product launches and the presence of major chocolate brands are contributing to the growth of the regional market.

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White Chocolate Market: Segmentation Analysis
This market research report segments the white chocolate market by product (white chocolate bars, bulk white chocolate and white chocolate truffles) and geography (Europe, North America, APAC, South America, and MEA).

The white chocolate bar segment accounted for the maximum sales in 2020. The segment is driven by product innovations and new product launches by vendors. For example, in August 2021, Cadbury has announced three new white chocolate delights in the UK, with White Chocolate Block, White Buttons and White Chocolate Freddo Treasures. Similarly, other suppliers offer white chocolate bars made entirely from cocoa butter, sugar and milk or contain filling and flavoring ingredients such as nuts, caramel, nougat, fondant, vanilla, orange, coffee, butterscotch, honey and mint. These product offerings drive the growth of the segment.

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Related reports:

Dark Chocolate Market by Distribution Channel and Geography – Forecast and Analysis 2021-2025

Chocolate Confectionery Market by Product and Geography – Forecast and Analysis 2021-2025

Scope of the white chocolate market

Report cover


Page number


base year


Forecast period


Growth momentum and CAGR

Accelerate at a CAGR of 1.82%

Market Growth 2021-2025

$1.78 billion

Market structure


Annual growth (%)


Regional analysis

Europe, North America, APAC, South America and MEA

Successful market contribution

Europe at 43%

Main consumer countries

United States, China, Germany, France and Canada

Competitive landscape

Leading companies, competitive strategies, scope of consumer engagement

Profiled companies

Barry Callebaut AG, Cargill Inc., Ferrero International SA, Lindt and Sprungli (USA) Inc., Lotte Shopping Co. Ltd., Mars Inc., Mondelez International Inc., Nestle SA, Strauss Group Ltd. and The Hershey Co.

Market dynamics

Parent Market Analysis, Market Growth Drivers and Barriers, Fast and Slow Growing Segment Analysis, Impact of COVID-19 and Future Consumer Dynamics, Market Condition Analysis for the forecast period.

Personalization area

If our report does not include the data you are looking for, you can contact our analysts and customize the segments.

Some of the main topics covered in the report include:

Market challenges

Market factors

Market trends

Supplier Landscape

  • Suppliers Covered
  • Ranking of suppliers
  • Positioning on the supplier market
  • Competitive scenario

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