Wabi Sabi Artisanal Cannabis Chocolates Now Available In

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Calgary, Alberta – (Newsfile Corp. – September 16, 2021) – WABI SABI BRANDS LTD. (the “Company” or “Wabi Sabi”), an Alberta manufacturer of refined cannabis edible confectionery, is pleased to announce that cannabis retailers across Alberta will be able to order and sell Wabi Sabi products starting this week. , after their successful launch. in Saskatchewan earlier this month.

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“After years of hard work by our entire team to design, develop and fulfill our dream of delivering the best cannabis chocolates in Canada and beyond, we are delighted that retailers and consumers in our home province of Alberta can benefit from our unique creations starting this week, ”said Wabi Sabi co-founder and CEO Todd Pringle. “As proud Albertans, we appreciate the AGLC quick listing of our products that retailers can order starting Friday. It was certainly a proud moment that the first shipment of our creations left our state-of-the-art licensed facility in a temperature-controlled environment, en route to our distribution partner Stigma Grow, and subsequently, the AGLC warehouse. We are delighted to be one of the leading innovators in this new, fast growing category of cannabis. Superior and innovative products like our artisanal chocolates make cannabis more accessible to Canadians who don’t want to smoke or vape and prefer to consume in ways they are familiar with, like our delicious candies.

Karim Bhojani, Vice President of Sales and Marketing, added, “Following the successful initial launch of Wabi Sabi in Saskatchewan earlier this month, we look forward to seeing our wonderful products become available to consumers across Alberta through our valuable retail partners in the days and weeks to come. We are greatly encouraged by the response from retailers and consumers in Saskatchewan, where we are already receiving very positive sales reviews of our first two artisan chocolate products. Our first shipment sold out quickly and we are working to get more of our product to Saskatchewan as soon as possible. We also look forward to working with other provinces to quickly bring Wabi Sabi products to more consumers across Canada. Using the finest ingredients and a traditional production process, which involves each chocolate being uniquely prepared by our passionate chocolatiers, positions us firmly at the top end of the chocolate segment while providing margins and profitability beyond our retail partners.

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“As the peak chocolate demand season begins, along with the resumption of direct-to-consumer shipments by provincial boards, now is the perfect time to launch our remarkable Wabi Sabi products across Canada,” said the co-founder. and CFO Robert Pare. “Our first two offerings, White Chocolate Creamy Caramel and Milk Chocolate Cookies & Cream, are well reviewed and loved by all who try them. Both products uniquely combine fine Belgian chocolate with premium full spectrum cannabis for exceptional taste and high. Based on our research, Wabi Sabi provides the only chocolates in Canada with full spectrum cannabis instead of the sole distillate, giving our premium chocolates their delicious neutral cannabis taste while ensuring a desirable terpene profile. This makes our Wabi Sabi products ideal for the enjoyment of both experienced and new cannabis users.

About Wabi Sabi Brands Ltd.

Wabi Sabi is a privately owned, edible cannabis-infused confectionery manufacturer from Alberta. The company uses the highest quality ingredients, including Belgian chocolate and full spectrum cannabis extract. Wabi Sabi’s world-class factory complies with Canadian food manufacturing safety regulations, with strategies implemented to certify the company to an even higher global standard (BRCGS).

The Company is one of the only edible chocolate manufacturers in Canada to use edible labels to ensure that consumers can easily identify the products as edible cannabis products. Wabi Sabi relies on its on-site laboratory to test products in several stages to ensure quality and assay assurance.

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Investor or media contacts:

Todd pringle
President, CEO and Director
Brands Wabi Sabi Ltd.
403.470.5786 or [email protected]

Disclaimer and forward-looking information
Certain information contained in this press release may contain forward-looking statements that involve substantial known and unknown risks and uncertainties, some of which are beyond the control of Wabi Sabi Brands Ltd. Forward-looking statements are frequently characterized by words such as “plan”, “continue”, “expect”, “plan”, “intend”, “believe”, “anticipate”, “estimate”, “Power”, “will”, “potential”, “propose” and other similar words, or statements that certain events or conditions “may” or “will” occur.

These statements are only predictions. Readers are cautioned that the assumptions used in preparing this information, although believed to be reasonable at the time of preparation, may prove to be imprecise and, as such, forward-looking statements should not be relied on unduly. The Company assumes no obligation to update forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable law.

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To view the source version of this press release, please visit https://www.newsfilecorp.com/release/96739

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