The chocolate walk showcases downtown businesses
GREENFIELD – According to famous cartoonist Charles M. Schulz, “All you need is love. But a little chocolate every now and then doesn’t hurt.
Sweet treat takes center stage this Friday August 13th at the 12th Annual Greenfield Chocolate Walk, hosted by the Greenfield Region Chamber of Commerce.
Over 20 vendors will hand out chocolate in all shapes, sizes and consistencies, from ice cream donut holes to beer, and plenty of melt-in-the-mouth chocolate candies.
“We usually have between 20 and 25 vendors each year,” said Chamber President Retta Livengood, who is always delighted to see hundreds of people walking through the streets of the city center in search of a dose of chocolate. .
Ticket sales are capped at 300 this year and were still available for purchase at the door at the time of the Daily Reporter press.
Proceeds will be donated to the Greenfield Area Chamber of Commerce, which created the event to promote commerce among downtown businesses.
“You can walk past businesses but never stop, but this event motivates you to go to the stores and hopefully spend some money there,” Livengood said.
The Walking Chocolate Vendors include a wide range of local traders, all eager for the chance to sell themselves and connect with potential customers.
“We absolutely love the Chocolate Walk,” said Jayne Hoadley, owner of J. Evelyn Confections and downtown Greenfield Chocolates.
“We meet so many new people, and everyone is always happy to be there. This gives our downtown area great visibility, because you never know who will walk through your front door and remember you for future gifts or personal purchases, ”she said.
Hoadley is often approached by other business owners to create personalized chocolates that perfectly market their brand, like the gun-shaped chocolates she has been making for years for Highsmith Guns.
Its own offering this year will include chocolate pretzels coated in caramel and a ‘naked truffle’, coated in cinnamon sugar or cocoa powder.
Livengood said the uniquely shaped chocolates are always a big hit at the Chocolate Walk, along with non-candy offers like the chocolate drizzled popcorn that will be handed out this year.
“We’re all into weird and wacky stuff. We used to have chocolate coated bacon, ”said the director of the chamber, who was happy to see the return of the sundae bar at Bradley United Methodist Church this year.
“I love that a church has a ‘Sunday’ bar,” she said.
A local real estate agent and a home builder both make chocolates in the shape of tiny houses, Livengood said, and a salesperson has considered handing out chocolates in the shape of a vacuum cleaner.
Although she won’t be offering them at the Chocolate Walk, Hoadley recently scored points by offering crunchy and sweet chocolates in cicada form, with bright red eyes on a milk chocolate body, with a gooey, crunchy center. .
While she wasn’t sure how customers would react to the unique treats, the chocolate bugs quickly flew off the shelves.
“Oh my God, the sales for them were off the charts. People loved it, ”said the chocolatier. “We were trying to find something that would appeal to people because of the construction going on, and we thought it would be fun and unique. If we hadn’t done this project, we wouldn’t have done our month (sales target).
No matter what form the chocolate comes in on Friday, Livengood said the crowd is always going wild for the chance to collect more than 20 chocolate samples from all over the city center, using a card and a punch card provided during check-in.
The event runs from 5 p.m. to 8 p.m. Advance tickets can be purchased online for $ 15, at the door for $ 20, while supplies last.
If you are going to
WHAT: The 12th Annual Greenfield Chocolate Walk
WHEN: 5 p.m. to 8 p.m. Friday, September 13
O: 20 different stops in downtown Greenfield
HTE: Greenfield Region Chamber of Commerce
WHY: Support downtown businesses and raise funds for the room
TICKETS: Advance tickets can be purchased online for $ 15, or at the door for $ 20, while supplies last.