SMOOR expands its offline presence and opens a store in Pune

SMOOR, a Bangalore-based leading luxury chocolate brand that creates the ultimate indulgence experience with couverture chocolates, is expanding into the Pune market with the inauguration of a new outlet. The outlet, opened at Koregaon Park, will offer a wide range of confectionery and savory products.

SMOOR entered the Pune market with the D2C model and expanded its presence with the opening of offline stores. SMOOR focuses on providing a holistic dining experience to its customers through the provision of the finest chocolates, macaroons and pastries.

The brand, with 30-35% repeat purchases across all markets, is confident of its success in the Pune market. In addition to offering a delectable experience to its customers, the brand aims to create jobs by integrating local talent. The brand has established itself as the go-to option for those who like to indulge in premium chocolates and wants to replicate that success in Pune. It offers the best gifting option and the timing of the launch is perfect considering the advent of the festive season. As an omnichannel business, their ability to deliver bulk orders will prove beneficial and should boost sales.

Vimal Sharma, Founder and CEO of SMOOR, said: “We are delighted to expand into Pune, an area that has shown an increasing demand for high-end dining experiences. We are sure that our store will receive love and support from Pune and we are delighted to introduce them to the delightful world of SMOOR.

All of SMOOR’s products are backed by extensive research and recipe testing and offer flavors suited to the most discerning palettes. Chocolate connoisseurs have experimented with their chocolates to make them tastier and healthier. Today’s chocolates are no longer reserved for occasional consumption. Research has suggested they have become popular snack options, especially dark chocolates and chocolate immunity boosters like tulsi and ginger.

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