Meet the younger generations where they are with snacking
KANSAS CITY – To many Americans in the Millennial and Youth demographic (and even a growing number of seniors), the phrase “three square meals a day” doesn’t mean much.
In today’s impatient, satisfy-me-now world, a more precise expression may be something closer to “one or two meals a day, and lots of snacks in between.”
Over the past five years, snacking habits have changed dramatically, said Will Cowling, marketing director for St. Albans, UK market intelligence specialist FMCG Gurus.
Mealtime fragmentation is a trend that continues to gain momentum, he said, with traditionally structured eating habits diminishing and consumers skipping meals more often and eating outside of the home. .
“This means that the concept of what constitutes a meal and what constitutes a snack is increasingly blurred. The impact on the snacking market is that snacking is increasingly taken into account. Consumers have become much more attentive to product ingredients and formulation in general, seeking guilt-free and conveniently nutritious products.
It’s a perfect growing environment for the fresh, Cowling said. Fresh produce which is considered to be rich in health-promoting ingredients and which can act as a real meal replacement from the point of view of satiety, health, energy and taste are in high demand.
This means that in-store delicatessens, for example, should be able to increasingly compete with the snack aisle of downtown stores to attract rushed and rushed shoppers.
As snacking habits evolve, they also become more and more premium, especially as consumers seek out genuine meal replacements. This means, said Cowling, that the fresh snacks from the deli and other departments in the perimeter will attract more and more consumers.
“Fresh produce appeals to consumers because it is associated with benefits such as healthier, tastier, more sustainable and local products, all traits that have become more important to consumers over the past 12 months,” a- he declared. “Freshness is something that will be synonymous with value, which will inspire consumers to trade when shopping for snacks. “
Demographically, skipping meals has traditionally been linked more to younger consumers, who say they are more likely to be short on time and more dependent on convenience products.
While this is still true to some extent, Cowling said, consumers of all ages are increasingly snacking instead of eating traditional meals throughout the day.
Older consumers, for example, choose smaller meals that blur the lines with snacking because they associate such eating habits with ease of digestion, important at a time when more attention is being paid to digestive health.
Satiety and higher energy are other benefits of smaller, more frequent meals and / or snacks.
The evolution of herbal products is one of the trends that FMCG expects to continue to gain momentum in the snack market over the next two years.
More and more consumers, Cowling said, are adopting eating habits based on avoiding or moderating animal products and are looking for plant-based alternatives.
“As the demand for greater product availability increases, this will have implications for the snack market, both for retail delicatessens and traditional snack options,” he said.
As vendors roll out plant-based snacks in a variety of categories to target the growing flexitarian market, the continued development of taste, texture and experimental flavors will be of great importance, he said. added.
Duda puts snacking at the center of his latest promotion
Based in Oviedo, Florida Duda Farm Fresh Foods, a leading producer of fresh vegetables and citrus fruits, has partnered with Desires of freshness to launch the “Summer snack games” competition to stimulate the consumption of products during the warmer months.
Buyers are encouraged to enter the raffle for a chance to win one of three prizes chosen specifically with the athlete, the foodie and the host in mind. The promotion also includes an interactive website poll where consumers can vote for their favorite combination of Dandy-branded Fresh Cravings veggies and dips, and can check out daily who is vying to be the Summer Snack Champion.
“We are delighted to partner with a well-respected brand like Fresh Cravings for this promotion,” said Nichole Towell, Senior Director of Marketing for Duda Farm Fresh Foods. “We also look forward to seeing the results of the online survey to gather more information on buyer preferences throughout the promotion term to help us better serve consumers as well as our retail customers. “
Duda Farm Fresh Foods is continually researching unique and interactive ways to interact with consumers throughout the year. To increase entries and elevate the Summer Snacking Games competition, Duda Farm Fresh Foods will use a comprehensive marketing strategy that includes email marketing, online advertising, public relations efforts and social media campaigns to spark maximum commitment.
Healthy snacking: Glanbia Nutritionals’ five trends for 2021
As modern snacks continue to move toward healthier options, it’s important for manufacturers to understand what drives consumers’ snack choices. For example, Millennials tend to use snacks to replace meals due to their busy lifestyles, while Gen Xers have an interest in cutting back on sugary snacks; many baby boomers are actively changing their diets to become healthier. Although consumer needs for snacks can be varied, some clear trends are emerging.
Here’s a look at the healthy snack trends in 2021:
In a Mintel survey of American adult snackers, 68% say fresh ingredients are the most important snack claim, followed by 61% low or no sugar and high in protein. at 60%. Additionally, FMCG Gurus reports that U.S. consumers are the most likely to choose fruit as a snack (72%), followed by yogurt (65%), another fresh snack choice. From ready-to-drink protein juice smoothies and snack cheeses to chilled bars, expect the appeal of fresh perimeter snacks to increase as more consumers embrace healthy lifestyles.
2. Less sugar
The trend towards less sugar is evident in several food categories with claims that include reduced sugar, low sugar, no sugar, and no added sugars. While salty snacks, such as roasted chickpea snacks, ancient grain crackers, and veggie chips, have an inherent advantage here, great strides are being made in creating delicious, low-fat nutritional bars and snacks. sugar, as well as sports nutrition and meal replacements. beverages. Consumer preference for the clean label has made stevia a go-to ingredient for manufacturers striving to meet the growing demand for low-sugar snacks.
3. Rich in protein
The popularity of high protein snacks is another major trend, with 51% of global consumers stating that they have made the switch from traditional snack products like chocolate and confectionery to high protein / low sugar alternatives. Millennials are sparking this interest in high protein snacks that provide fullness and work well as meal replacements. The bars category continues to be strongly affected by this trend, with protein bars leading the category growth. Of the global snack bar launches in 2019, 1 in 3 had a high protein claim.
4. Mini / bites
Another key aspect of today’s healthy snacks is portion control. Miniature bite-sized portions of traditional snacks are a fun and innovative approach in this regard. From flaxseed mini chips and seed cubes to superfood bites, Small Snacks offer consumers a new way to experience some of their favorite foods. Snack offerings continue to expand with options like energy bites, paleo bites, breakfast bites, and of course, protein bites. With their high protein content, tasty flavors and built-in portion control, protein bites tick all the boxes.
5. Functional nutrition
Snacks that provide functional nutrition represent the next frontier in healthy snacking. Major trends in functional snacks include energy, focus, and calming / relaxation. Functional foods and beverages particularly popular as snacks include bars and ready-to-drink beverages. A clear message about the benefits of the product is essential, as consumers are not always familiar with the individual ingredients.