Luxury chocolate brand SMOOR is riding the health food wave
SMOOR, one of the leading Bangalore-based luxury chocolate brands that creates the ultimate indulgence experience with couverture chocolates, has introduced a healthy new offering. Amid the pandemic, as the focus on health and hygiene skyrocketed, the brand introduced SMOOR Wellness Barks in a delicious bouquet of immunity-boosting ingredients including Ashwagandha, Amla, Tulsi and Giloy.
Infused with the most potent herbs to boost immunity, SMOOR’s Wellness Barks are also enriched with a host of nourishing ingredients like pumpkin and sunflower seeds, star anise, ginger, berry. goji, turmeric, cranberries and more. Packing a touch of flavor, these feel-good barks make your body fit to fight from within.
Speaking at the launch, Kanchan Achpal, Marketing Director of SMOOR, said: “This unique product concept has come as a response to the changing needs of consumers during the pandemic. As a brand that always keeps its customers at the center, this was an opportunity to serve them according to the sign of the times. “
“After extensive testing, we focused on an immunity boosting line made from dark chocolate with the sole purpose of boosting immunity and promoting good health. Mixed with super herbs like Giloy and Ashwagandha, wellness peels are a breakthrough that we I believe our customers will greatly appreciate, ”she added.
SMOOR Wellness Barks are available in individual packs at Rs 350 each, a combo pack of the 4 variants is also available and is priced at Rs 950. The range is now available on the brand’s website, Swiggy and Zomato.