Lir Chocolates gets its Sainsbury’s listing
Irish chocolate maker, Lir Chocolates, has secured a new national listing for its collection of Baileys chocolates at Sainsbury’s.
The listing is a first for the company and will see the chocolate gift box available in 216 stores across the country (RRP £6).
The new Baileys chocolate collection includes a variety of milk, white and dark chocolates filled with original Baileys flavours. The new listing with Sainsbury’s will also see an exclusive in-store offer on Baileys Liqueur. From November, consumers can pick up a bottle of Baileys Original Irish Cream Liqueur (1L) and get a free Baileys Chocolate Reindeer.
Katie Byrne, Senior Brand Manager at Lir Chocolates, said: “We are delighted to be extending the Baileys brand to Sainsbury’s for Christmas this year with our Baileys Chocolate collection and making it widely available to customers across the UK. United.
“While the Baileys Chocolate range performs well around occasions, particularly Christmas, with consumers more likely than ever to choose brands they know and love, the iconic Baileys brand gives consumers confidence when shopping for their friends. and their families during the festive season.In these uncertain times, some consumers will still be looking to treat themselves to Christmas and be willing to spend a little more on higher-end treats such as Baileys Chocolate to share with loved ones, who has seen the popularity of sharing chocolates increase over chocolate bars.”