Harry Styles has just released a non-binary vegan beauty brand. Here’s why we’re obsessed with her nail polish.

Musical artist Harry Styles has just launched Pleasing, a vegan beauty brand that embodies Styles’ non-binary approach to fashion and outlook on life. The initial launch focused on nail polish, a starting point for Styles given their love of nail art as a form of self-expression. “It starts with nail polish because that was kind of the birth of what it was for,” Styles said. Stunned in an interview for her cover story for Winter 2021. “Me seeing a color on a flower or wallpaper or something like that and I’m like, ‘Oh, I want to put this on my nails. Styles’ nail concept aims to promote creativity with luminescent varnishes that can be layered to create a multitude of looks.

The nail collection includes Pearly Tops polish ($ 20) designed to provide a “barely there” effect on its own or it can be used as a top coat to give the polish a matte finish with a touch of luminescence; the Perfect Pearl Polish ($ 20) which is meant to be worn alone, accented with included alphabet stickers, or over and under other shades; and The Perfect Polish Set ($ 65), which features both of the aforementioned products, plus a “grandma” pink and blue / black “ink” nail polish shades for endless customization.

The company’s mission is to showcase the beautiful moments in life. “I don’t think being beautiful or feeling beautiful is about looking good,” Styles said. “When people are happy and radiant, they shine. And that’s what I think the products do, it’s all about helping you to feel beautiful.”

In addition to being vegan, all Pleeasing products are packaged in recycled plastics and compostable paper. The first version of Styles’ Pleasing Collection, which also includes The Pearlescent Illuminating Serum and The Pleasing Pen (a lip / under-eye ballpoint pen), is available for pre-order and will start shipping worldwide on November 29.


Harry Styles vegan activism

While Styles’ beauty brand is vegan, the music icon has yet to fully transition. Last year, Styles publicly announced that he no longer ate meat in an interview after his NPR Tiny Desk gig. After being asked if he ordered “horse collars” (big sausages) at Green Bay Packers games, Styles said, “I didn’t. I do not eat meat. Yes. No horse collar for me. There is no vegetarian horse collar, which is a shame. But it’s probably coming.

While the musician is decidedly not a vegan – as he mentioned he is “a big fan of cheese” in the same interview – Styles supports animal rights initiatives. In 2015, Styles spoke out against the cruelty behind SeaWorld’s exploitation of marine animals for entertainment purposes and called for a boycott of the park at a One Direction concert.

At a concert in 2018, Styles performed a tour on her first act, vegan musician Mabel McVey. The British singer has respected her lifestyle by choosing to playfully throw a vegan cream pie in her face after covering it in Silly String.


Celebrity vegan beauty brands

With the launch of Plaisir, Styles joins some of the world’s greatest musical artists in the vegan beauty industry. In 2019, Lady Gaga launched Haus Laboratories, a vegan makeup brand that she created in partnership with her makeup artist Laura Tanno. The collection initially included Glam Attack liquid glitter powders, Le Riot ultra-shine lip glosses and RIP ultra-pigmented lip pencils, all of which were first available on Amazon in an effort to make the beauty brand vegan. accessible to everyone.

Last year, actress and musician Selena Gomez stepped into the vegan beauty business with the launch of Rare Beauty at Sephora. Her brand is focused on inclusiveness, embracing natural beauty, and promoting mental health. To this end, Gomez launched the Rare Impact Fund with the aim of donating one percent of the beauty brand’s annual sales to raise $ 100 million over the next 10 years to help increase access. mental health resources.

In November 2020, music legend Pharell Williams launched a vegan skin care line under his global brand Humanrace. Known for her flawless skin, the 48-year-old Humanrace skincare products were created for all genders, including Rice Powder Cleanser, Lotus Enzyme Scrub, and Moisturizing Cream. Earlier this month, Williams launched the vegan Humancare Bodycare line which includes two soaps: Reenergizing Whiteclay Body Bar (made with snow fungus extract, kaolin clay and shea butter) and Energy Channeling Charcoal. Body Bar (which contains black charcoal, rice powder, and jojoba seed oil).


After several years in the perfume business, Ariana Grande this month also launched rem beauty, her first vegan beauty brand. The new brand takes inspiration from Grande’s ’50s and’ 60s aesthetic with a galactic twist, and the first drop features a plumping gloss, matte lipsticks, shimmering eye shadows, highlighters and false lashes in mink.

To learn more about celebrity-owned vegan beauty brands, read:
Kylie Jenner’s entire makeup line goes vegan
Alicia Keys launches vegan beauty brand with ELF Cosmetics
Halsey launches vegan makeup brand to promote self-love

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