Godiva signs four new license agreements

NEW YORK – Godiva Chocolatier is set to launch four new licensing partnerships in 2022, leveraging a licensing platform that already includes General Mills, Inc., The Cheesecake Factory and Jessica Pastries.

The new partnerships are with Boardwalk Frozen Treats, Jimmy’s Gourmet Bakery, Le Vian and Cookies United.

Boardwalk Frozen Treats will feature seven new pints of Godiva ice cream. New flavors include: Hazelnut Crunch, Mint, Praline Cone Crunch, Salted Caramel Brownie, Caramel, Chocolate Strawberry and Midnight Swirl.

Jimmy’s Gourmet Bakery will be launching Godiva “Home Bake” Chocolate Chip Cookie Dough filled with chocolate ganache. Cookie dough will be available in frozen and chilled varieties.

Le Vian, which offers jewelry featuring a line of natural fancy-colored diamonds exclusively under the registered trademark “Chocolate Diamonds”, will launch in February a special collection of pendants at Kay Jewelers co-branded under the name Godiva x Le Vian Chocolate Diamonds . The pendants will be inspired by classic chocolates and the iconography of Godiva.

Cookies United has partnered with Godiva to bring the Gingerbread House and Godiva Cookie Home Decorating Kits featuring Godiva Chocolate Cookie Chunks and the company’s “Masterpieces” Dark Chocolate Ganache Hearts to the next level. decorative pieces. The kits will debut this Easter and the 2022 holiday season.

“Forging new partnerships strengthens our strategy of expanding our accessibility and democratizing premium chocolate to open the eyes of more to the wonders of Godiva,” said Nurtac Ziyal Afridi, CEO of Godiva . “Licensing will continue to play a critical role in these efforts in North America and around the world. “

Previous licensing partnerships include The Cheesecake Factory, with which Godiva offers Godiva Chocolate Cheesecake, and General Mills, Inc., with which Godiva offers baking kits, including Godiva Chocolate Torte, Godiva Lava Cake, and Godiva Brownie Cheesecake Swirl.

Comments are closed.