Divine Chocolate launches new branding and #JoinTheChocolateRevolution campaign to end exploitation in cocoa industry
World’s First Fair Trade Chocolate Company, B-Corp Certified and Farmer-Co-Owned, Leads Joyful Activism with Singular Purpose
– Troy Pearley, Executive Vice President and General Manager, North America of Divine Chocolate
WASHINGTON, DC, DC, USA, September 28, 2021 /EINPresswire.com/ – Divine Chocolate, the world’s first and only Fairtrade, B-Corp certified and farmer-owned co-owned chocolate company, is proud to making its refreshed debut a brand image that features dynamic new packaging and a powerful call to action for chocolate lovers around the world to help end exploitation in the cocoa industry.
Surrounded by the slogan âEvery bar directly improves the lives of farmers,â a modern logo represents the brand’s iconic handshake to communicate Divine Chocolate’s partnership with farmer-owners. To connect consumers with how their purchasing choices can empower others, each package highlights Divine difference and Divine’s mission to change the cocoa industry. The brand’s 13 flavors of dark, milk and white chocolate bars feature shareable pieces, each also imprinted with the brand’s cockade, cocoa beans and âone-time useâ mission statement.
âWhen it comes to chocolate, small choices create big changes,â said Troy Pearley, Executive Vice President and General Manager, North America, Divine Chocolate. âThese brand updates better reflect our commitment to the social and economic exploitation that has impacted the cocoa industry. Every bar of chocolate consumers buy improves the lives of farmers and their families.
The poverty created by the exploitation of farmers is at the root of problems within the cocoa industry, ranging from child labor and gender inequality to deforestation. Together with Kuapa Kokoo, the co-owner of Divine Chocolate, Divine is committed to leading a revolution that propels change throughout the cocoa supply chain, enabling farmers and their families to thrive.
All Divine Chocolate is made with Fairtrade sugar and single origin Fairtrade cocoa beans grown by family farmers in Ghana. Its chocolate bars contain 100% pure cocoa butter, only natural flavors and ingredients, and free of palm oil, soy and GMOs. All products are vegetarian and vegan options are available. A B-Corporation certified company, the bar packaging is plastic-free and contains recyclable paper and aluminum foil.
Available for purchase nationwide as well as online at shop.divinechocolateusa.com, offers include snack bars, a collection of pastries, unsweetened cocoa powder, crispy crisps, mini bars organic, milk and dark chocolate advent calendars, chocolate coins, drinking chocolate and holiday editions.
For more information on Divine Chocolate and to find out how each Divine Chocolate bar is helping end exploitation in the cocoa industry, please visit us on DivineChocolate.com and follow us on @divinechocolateusa on Instagram.
About Divine Chocolate
Divine Chocolate has been making delicious, fair trade, palm oil free chocolates since 1998 in the UK and has been sold in the US since 2007 and Canada since 2011. Created by the farmers of Kuapa Kokoo in Ghana, from the start, The company has prioritized farmers, used only Fairtrade cocoa, and invested in farmer-led programs, including improving farming techniques, empowering women and supporting fair labor practices. The company is not only a Fairtrade leader, but also a multi-year winner recognized as âBest for the World – Communitiesâ by the certifiers of B-Corporation. Its full line of products is sold worldwide and online at shop.divinechocolateusa.com. For more information, please visit DivineChocolate.com and follow us @divinechocolateusa on Instagram.
Master Mallory Communications