Canadian chocolate maker Purdys launches first line of vegan milk chocolate


Canadian chocolate maker Purdys recently launched a new line of vegan chocolate bars in its more than 75 stores across the country. The new range of 50 gram vegan bars includes three varieties: Vegan Mylk Chocolate, Vegan Mylk Trail Mix and Vegan Dark Trail Mix. Both trail mix bars include the addition of pumpkin seeds, almonds, raisins, and dried cranberries. Vegan bars are sold individually or in a matching bag of six pieces.

Purdys created a vegan version of their dairy-based chocolate by using powdered rice milk in place of cow’s milk. For its vegan dark chocolate, the company sourced vegan beet sugar. And for all of its vegan products, Purdys uses an exclusively vegan molding and packaging line in its production kitchen.

Vegan chocolate for everyone

The new vegan line adds to Purdys ‘already existing and hugely popular vegan dark chocolate bar and was introduced because the company recognized that customers’ dietary preferences and needs continue to evolve over time. Customers choose dairy-free options and are looking for products that not only taste great, but give them an experience they can feel good about. Purdys, which has been in business since 1907, aims to offer different types of chocolates that meet the needs of its diverse customer base, and vegan chocolates are part of its evolution as a business.

“These vegan chocolates are very special because they mark the very first line of vegan chocolate at Purdys,” said Purdys master chocolatier Rachel McKinley. “When I first started thinking about how to create these vegan chocolates, I first had to figure out which dairy-free alternatives could measure up to our customers’ favorite non-vegan Purdys chocolates and the standards they expect. we. The result is a range of delicious vegan chocolates that can be enjoyed by everyone, including those who still consume dairy products.


Major chocolate brands are going vegan

In recent years, major chocolate and confectionery brands around the world have launched vegan options of their popular products to meet the growing demand for dairy-free options. Earlier this year, a vegan version of the iconic KitKat bar started making its way onto store shelves. Made from a combination of vegan chocolate and vegan wafers, the new KitKat V was created by Nestlé’s research and development team in York, UK.

One of the first people to try the new KitKat vegan bar was plant-based celebrity Kim Kardashian, who received a personalized box of “KimKat” vegan bars in June. KitKat V bars were initially launched in the UK, followed by Estonia, Poland, Latvia, Lithuania, Brazil and other regions, but not in the US, unfortunately.

In the United States, the Hershey Company just launched its first vegan chocolate bars made with oat milk at limited retailers, including some Target locations. The new line of Hershey’s Oat Made bars comes in flavors such as Classic Dark and Extra Creamy Almond & Sea Salt with each oat milk bar clearly labeled vegan. The bar launch is part of a real-time marketing test conducted by Hershey’s. The new vegan chocolate bars are available until June 2022.

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