Accelerating its direct presence, SMOOR lays the foundation for an exclusive point of sale in India’s cultural capital, Chennai
SMOOTH, a leading Bangalore-based luxury chocolate brand that creates the ultimate pleasure experience with couverture chocolates, has revealed its intention to launch exclusive outlets in Chennai, the ultimate gateway to the rest of the world. ‘South India. The city’s first SMOOR store will open its first boutique on October 23, with a full line of unique and delicious chocolates, cakes, pastries and macaroons available in a bouquet of flavors on smoor.in.
Now, SMOOTH is focused on entering the Chennai market through the Direct-to-Consumer (D2C) model and expanding its presence by opening offline stores in the near future. Dessert lovers of the culturally rich city of Chennai will be able to taste the unparalleled delicious experience of real chocolate and dessert that SMOOR has to offer.
With a repeat purchase of 30-35% in all of its markets, SMOOR is expected to replicate this success with its launch in Chennai. With the eventual launch of its offline stores in the city, the brand expects to record sales to the tune of INR 2 crore in 3-4 months. SMOOR’s expansion into the Chennai market will also lead to significant job creation in the region. The brand will integrate local talent across all areas of customer service and operations, as well as chocolate and pastry chefs.
Speaking on the occasion, Vimal Sharma, Founder and CEO of SMOOR, said, “We have always received rave reviews from the people of Chennai who visit our outlets in Bangalore. We also regularly receive several inquiries from people wishing to expand our services in Chennai, as they want to experience SMOOR in their own cities. Needless to say, we couldn’t be more excited to finally get started in beautiful Chennai. We will deliver the best of our product portfolio and believe our customers will not only revel in the delight of our unique offerings, but our sublime customer service as well.
Chocolates are increasingly becoming a favorite snack item. In fact, studies have shown that dark chocolate with no added sugar or additives is indeed a healthy treat. Whether it’s office conferences, long and tedious meetings, or just a healthy snack, SMOOR offers a variety of tasty snack chocolates for consumers to take away depending on the occasion. Now this amazing experience will be readily available to residents of Chennai.
A brand that creates experiences of ultimate pleasure with couverture chocolates, SMOOR was created by Vimal Sharma in March 2015. The luxury chocolate brand opened its first flagship store in August 2016 in Bangalore to create a new benchmark for finely processed foods “Imagined in India”. .
SMOOR brings together authentic ingredients, enthusiasts and a range of premium products including chocolates, exclusive cakes, gift baskets, desserts, drinks and much more. The brand has evolved with the evolution of consumer palettes and offers a truly exceptional international experience to each individual seeking a lavish indulgence. The brand also creates a line of special products and gift boxes for occasions such as Diwali, Christmas and Valentine’s Day.
SMOOR’s high quality products are unique and made by some of the best chocolatiers and chefs around the world. Its refined ingredients come from the most desirable places in the world and the products are created in a state-of-the-art factory.
Connoisseurs of couverture chocolates can find SMOOR not only in its Signature salons and stores, but also on its website www.smoor.in. The brand is also present on platforms such as Swiggy, Zomato, Dunzo, BigBasket, Amazon, Flipkart and many others. Its branded stores are located in Bengaluru, Mumbai and Gurgaon, and it is also available in over 100 cities in India through its website and market platforms.